Friday, August 17, 2018

Episode 7: Miller High Life with Bill Edwards

The Champagne of Beers!

I. Introduction

It’s Miller Time. 

Today's theme is "Way Down Yonder in New Orleans," produced by the Kansas City Six in 1939

II. Our Rootin', Tootin' Guest, Mr. Bill Edwards

Mr. Clayman, Dr. Smith, and Mr. Edwards, experiencing the High Life.
III. Rubric

BeerAdvocate: 2.69 of 5

RateBeer: 1.67 of 5

Untappd: 2.61 of 5

ABV: 4.6%

Origin: First brewed in 1903 in Milwaukee, Wisconsin, these days MHL is also brewed in Fort Worth, Texas; Golden, Colorado; Irwindale, California; and Trenton, Ohio.

Ingredients: Water, barley malt, corn syrup (maltose), yeast, and hop extract (specifically Galena Hops, descended from Brewer's Gold through selective breeding by 1968, used for light-stable qualities in part)

Cost: $; infinitely affordable, consistently available for less than $1/bottle

IV. Our Reviews and Talking Points

Appearance:  Beautiful, golden, translucent, sparkling.  When poured maintains its head well, has legs (our guest compared its behavior, interestingly, to that of Guinness).

Aroma: Mild, pleasant, notes of fruit but nothing overwhelming.

Flavor: A solid, well-rounded lager whose flavor is enhanced by its high-level of carbonation; generally its special use of particular hops that preserve it against light damage.

Mouthfeel: Fairly dry at the back, very bubbly - genuinely reminiscent of

Authenticity, Marketing, and Other Factors:  There have been changes to this beer, and it is made in a number of places, but it remains in touch with its roots and its mid-Century re-keying.  The marketing is some of the finest of any major brand, authentic, funny, touching - hell guys, Errol Morris.  Errol Morris.

Overall: Mr. Edwards gave the High Life a 4.9 of 5; Mr. Clayman a 4.2 of 5; and Dr. Smith a 4 of 5 - the overall rating? 4.37 of 5 stars!

V. Sponsors

Today's episode was sponsored by two wonderful local businesses:

Leben Farms of Abingdon, Virginia

Providing Local Fresh Vegetables in Weekly Boxes to community-supported agriculture members (CSA) in Southwest Virginia and East Tennessee using organic and regenerative practices to grown nutrient dense food.  Community-supported agriculture  is a food production and distribution system that directly connects farmers and consumers. In short: people buy "shares" of a farm's harvest in advance and then receive a portion of the crops as they're harvested.  Check them out on Facebook or Instagram.

Glade Pharmacy in Glade Springs, Virginia
33472 Lee Hwy, Glade Spring, VA 24340

Locally owned and managed, providing the highest quality pharmaceutical service in the Emory/Glade Springs area.  

VI. Plugs

As always, please support local breweries, eateries, artists and music - also, please check out:

Barter Theatre of Abingdon, Virginia

Beloit College in Beloit, Wisconsin

Southwest Virginia, East Tennessee, and Western North Carolina

New Glarus Brewing of New Glarus, Wisconsin

Off Color Brewing of Chicago, Illinois

Taubman Museum of Art of Roanoke, Virginia

Wolf Hills Brewing of Abingdon, Virginia

VII. Recommended Reading and Viewing

James B. Arndorfer.  May 18, 1998. "Miller Restages High Life Brand with Nod to Past: 'Champagne of Beers.'" AdAge.

Madeline Davies.  July 23, 2015. "Shitty Beer is the Best Beer, and Miller High Life is Best of All." Jezebel.

Stuart Elliot.  September 9, 2005.  "Miller's High Life Man Makes Room for the Girl in the Moon." New York Times

Dennis Green. June 12, 2017.  "Your Dad's Favorite Beer is Making a Huge Comeback Thanks to Hipsters - And Execs are Thrilled." Business Insider. 

Adam Houghtaling. October 15, 2014. "Masculinity, Hipsters, and the Miller High Life Man." Punch.

Colin Joliat.  "Miller High Life Makes it Official, Launches 750ml Champagne Bottles."  Boozist. 

John Kell.  June 11, 2015.  "Why Miller High Life Will Look Different This Summer."  Fortune.

Robert Klara.  April 5, 2016.  "Unraveling the Mystery of the Lady on the Miller High Life Bottle." AdWeek.

Andrew Knowlton.  July 9, 2013. "Miller High Life, Reviewed by the Bon Appetit Foodist." Bon Appetit. 

Zach Long. March 9, 2018.  "Off Color Brewing is Releasing a Second Batch of its Collaboration with Miller High Life."  Time Out: Chicago.

Nathan Mattise.  May 31, 2016.  "Great Moments in TV Drinking: Miller High Life and The Americans." Paste.

Nick Rallo.  August 28, 2014.  "I Really, Really, Really Love Miller High Life." Dallas Observer. 

Doug Ross. June 1, 2016.  "Blog: Living the (Miller) High Life in 1916." Northwest Indiana Times.

Darren Rovell. July 13, 2011. "Miller High Life Offers to Pay Fan's Potential Tax Bill." CNBC.

Emily Saladino. November 27, 2017. "The Surprisingly Legit Reasons Miller High Life is Called the Champagne of Beers."  VinePair.

E.J. Schultz.  November 21, 2016.  "See How Miller High Life is Reviving a Classic '70s Slogan." AdAge.

Ronald Theriot. December 19, 2010. "Miller High Life." Louisiana Beer Reviews on YouTube.

Ronald Theriot. June 20, 2016. "Miller High Life 'Double Down.'" Louisiana Beer Reviews on YouTube.

Ben Wojdyla.  June 2, 2008.  "The Miller High Life Cruiser." Jalopnik. 

Also, check out the work of the late, great Winsor McCay: 

Winsor McCay's 1911 Animated Film "Little Nemo"


VIII. Selected Advertisements and Advertising Collections

c. 1950s or 1960s?

c. 1974

c. 1975

c. 1979

c. 1979

c. 1979

c. 1979

c. 1982

c. 1985

c. 1986

c. 1990

c. 1998-2005

c. 2005

Little Outdoor Giants Photography & Video

Miller High Life Advertisements c. 2010s

c. 2007

c. 2010

c. 2011

IX. Selected MHL Cocktail Recipes

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